Thursday, March 1, 2012

tough love for home sellers

In a way, I love the home sellers that grant me the privilege to guide them through such important transitions in their lives. If fact, I love them enough that I sometimes have to beat them up a little; tough love if you will.

Any of my colleagues can certainly attest to the fact that we simply have more prospective buyers than available properties for them. Sounds like a farce, right? After all, you've had your home on the market for months with agent Joe Smith without a single offer. Where are all of these alleged buyers?, you might be thinking. "And don't tell me that I'm overpriced!" Well.....maybe you are and maybe you're not. But rest assured that in a commodity market such as real estate, if you have your home on the market (especially in Miami Lakes!) and it's simply not selling it's because of one thing, and one thing only: There is NO perception of value for your property. Furthermore, perception of value has nothing to do with condition, upgrades, location, amenities, or other "stuff". Simply put, the value proposition that you're making to the prospective buyer pool is being overlooked, and passed up for other more attractive value propositions.

Your neighborhood is selling. Your competition is moving on with their lives and taking advantage of the "low prices" and "low interest rates". So what's holding you back Mr. Seller?

While it's difficult to pinpoint the problem or suggest a solution without knowing the particulars of a situation, one can be absolutely certain that market conditions have nothing to do with it.

Monday, February 13, 2012

The 25 billion dollar drop in the bucket




Last week the president announced the long awaited 'mortgage settlement' in which 49 states (minus Oklahoma) will be participating in. Essentially 5 of the major banks will be given cold hard cash to help them "make amends" for their past misgivings and trespasses. For starters, the program will provide up to $2000.00 for homeowners that were expeditiously foreclosed on using so called robosigning techniques and practices. Really?; a whole two grand? What consolation is this when you've lost your home?


In addition to this a good chunk of the settlement will be used for a combination of modifications, rate reductions, and principle reductions. While for the fortunate homeowner that happens to qualify for any of these remediations, this could be the saving grace that saves their home, their finances or even their family; the fact of the matter is that when all is said and done only 1 in 10 will be helped. And while any assistance to responsible homeowners and/or victims of questionable foreclosure practices in certainly welcome, we must realize that a healthy housing market is an absolutely essential component of our broader economic recovery. In this age of austerity, spending freezes, and well-justified concerns over trillion dollar deficits I can certainly understand the hesitation to "go big". Yet going big is just what the severity of our circumstances requires at this time. If only our politicians would get out of the way...