Friday, June 24, 2011
Wednesday, June 15, 2011
hyperlocality, and choosing the best agent
“How’s the market?” Seems like everybody wants to know. And it’s really such a loaded question with real world implications for my business. When many folks ask this question, what they’re really asking is “how’s your business”. In other words, the “how’s the market” question is quite often an informal job interview. And the way that the I answer it gives the interviewer a lot of instant information about my knowledge base, my attitude, and my overall proficiency in the subject at hand….real estate that is.
This is not to say that I ought to have a canned, oober impressive, industry laden jargon beast of an answer. But let’s say, all things being equal, that you ask 2 real estate agents the big question:
Agent #1; “The market’s great!”
Agent #2; “The Real estate market today is very hyper local. And those gloom and doom market scenarios that you read about have to be taken with a grain of salt. For example, homes in Las Vegas are down 60% from peak prices, while homes in Pittsburg are down only 1% from their peak. Wouldn’t you agree that they strategy for getting a home sold in either of these two markets would have to be different?”
Now which one of these two agents would you hire to handle the sale of your house?
This is not to say that I ought to have a canned, oober impressive, industry laden jargon beast of an answer. But let’s say, all things being equal, that you ask 2 real estate agents the big question:
Agent #1; “The market’s great!”
Agent #2; “The Real estate market today is very hyper local. And those gloom and doom market scenarios that you read about have to be taken with a grain of salt. For example, homes in Las Vegas are down 60% from peak prices, while homes in Pittsburg are down only 1% from their peak. Wouldn’t you agree that they strategy for getting a home sold in either of these two markets would have to be different?”
Now which one of these two agents would you hire to handle the sale of your house?
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