When someone is thinking about selling their home more often than not they call a real estate agent, or two, or three. They then proceed to interview these agents and based upon various different factors they choose the one that they want to work with. Simple enough right?
Last week I found myself in just such a situation. I was agent #4! So by the time I rolled around you can imagine they they had heard it all. Well.......actually I didn't have to imagine it because they told me "We've heard it all!"
So the challenge was how to differentiate myself and show these folks that I knew something that the others didn't, that "something" that would assure them that I was the best person to get the job done.
I proceeded to have them sit down at the kitchen table. I then asked where the garbage can was, took all of my recent sales data (which I wasn't planning to use anyway), and threw all of the papers in the trash! You can imagine the puzzled look on their face...
To make a long story short, the value of your home as nothing to do with what another home sold for six months ago, three months ago, or even yesterday. The true market value of a home is determined by examining the delicate dance of supply and demand, determining what buyers are not willing to pay, and employing a proactive positioning strategy. And THAT has nothing to do with past sales.
And what about the results: 3 offers in less than a week at full price! Congratulations Mr. Seller!
Wednesday, October 31, 2012
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