According to recent stats, 85% of all buyers of real estate begin their home search in the Internet; and that number comtinues to climb! This phenomena has fundamentally changed the real estate brokerage business. Coldwell Banker, for example, has dramatically increased it's online marketing, while simultaneously scaling back from ineffective print media. As a matter of fact, most of the prospective buyer inquiries for the properties that I market originate from online sources. A recent home that I sold was bought sight unseen, with the buyer relying on the extensive online presentation of the property alone!
Considering this, it only makes perfect sense for a prospective home seller to employ the services of a brokerage that can best expose their property to as many would-be Internet buyers as possible. Below is by far the best presentation of an online home marketing strategy that I've ever seen. I'd welcome your thoughts on it...
http://www.coldwellbanker.net/flipBooks/fl/
Clinking of the individual web shots will actually open up those sites! Enjoy...
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