Change is hard. Change can be complicated. Human nature resists change. Yet change is the only constant in our lives, and it's inevitable. One such change is the shift to cloud computing. "The Cloud" as it's often referred to is the process of using remote servers to store, manage, process, and share data. And The Cloud is changing the real estate transaction like nothing else before it. In a typical real estate transaction we have multiple parties (buyers, sellers, lenders, title companies, lawyers, appraisers, etc.) that need access to the paperwork therein. And what we normally do is either fax (sooo 1995!) or email the documents as large attachments that clog up people's hard drive space and slow down the Internet for everybody.
The Cloud is a clever solution to what most in my industry have yet to realize is a problem. It's clever because it's efficient. What if instead of sending 6 parties attachment laden emails or illegible faxes I gave everyone access to the documents on a secure server? EUREKA! I can now almost run my business from anywhere via my smart phone.
Thankfully, cloud computing is now available to the masses from services like Dropbox, Google, or if you're buying or selling a home with Coldwell Banker we use Homebase. More often than not, taking your business to the clouds is a time saver, a business enhancer, and a customer service home run.
So get on the cloud!
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